Plan, Plan, Plan: 

The first step to achieving your goal is to set clear goals and timelines for things to do before, during, and after the sale. What is your goal in terms of sales, what are the products you want to promote the most keeping the upcoming holiday season in mind, what is your discount strategy. How many days would it take to ship the product. Plan out all these things well in advance because planning is the most important yet neglected step but if you want the sale period to pass down smoothly you need to plan meticulously in advance.

Analyze past prime day sales:

To plan out things smoothly, it is important to analyze sales and trends from past prime day sales and other events to understand the demands of the products and create a discount and pricing strategy around that.

Manage your inventory:

Running out of stock for the bestselling product during the sale event is the worst nightmare for any seller. But that won’t be the case with you as you already know the best sellers of past events and have planned your products accordingly. So you can stock up your inventory according to the demand in the past and according to the discounts and offers you are going to run.

Optimize your current listings: 

You can have the best product, but if the content is not optimized properly, its of no use. So make sure you optimize your current listings for both the search engine and the end customer. Make sure to use relevant keywords in the title and description. Provide all the relevant information in the description, and include high-quality product images and videos, so that your customers have all the information to make a decision while purchasing the product. Make sure you add customer testimonials to build trust and brand credibility.

Promote: 

Now that you have all the things set, promote your offer through all the marketing channels, use social media to the fullest, and talk about the discounts and deals you are offering during the main event. Send emails to your existing customers about the offers and entice them to buy from you by telling them how they can save big during the sale and more. Collaborate with influencers to promote your products as according to the statistics, more than 50% of people trust their friends, family, and influencers recommendations while buying something. Create a buzz around the new products you are going to launch during the sale and give a special discount to the people on your waitlist and more. Create a strategy according to your products and target audience as it is essential to understand who your audience is before creating a marketing strategy.

Create offer bundles: 

Everyone wants to save big and what better way to save big than buying offer bundles, right? And this is the best trick to increase sales during the prime day sale by creating offer bundles. Think out of the box and create offer bundles which will help your customers think they are saving big by buying multiple things. This way you can increase the average order value and give great discounts to customers who are buying multiple products.

Offer rewards and freebies: 

Offer gift coupons and rewards to motivate customers to buy from you during the black Friday or the cyber Monday when they purchase above a certain amount from your shop. You can also offer free goodies to them along with gift coupons on a big purchase. Or ask them to share their review about your product to get a voucher for their next purchase. 

And if you get all these steps right, you are all set to have great sales for the Amazon prime big deal day.

But wait,

Is it too overwhelming for you to handle all these things? Products inventory, listing, promoting, creating offers, and all? Do you need a reliable agency that can take care of all the things from product listings to promotions and marketing, while you take care of creating the best product? If you said yes to this, then we at eSeller World are here to help you with everything from product listing to account management and SEO optimization to brand story design to Ads management. 

But why should you trust us?

Because we have been in the industry for almost 4 years and have helped more than 100 sellers to ace their Amazon marketing game and generated more than $70M+ in revenue for them.