Creative Assets – The detail page assets were not retail ready, they had poor images, SEO content was not optimized.
Catalog – Their catalog was very broad, but the listings were not well listed, no parentages, none of their listings were ranking well.
Amazon Advertisement – They were running absolutely negligible advertising, while there were a decent number of impressions, they had low CTR & therefore high ACOs.
The Approach
Started with listing optimization & creating parent-child listings.
Consistent advertising monitoring & reducing ACOs under 25%.
Increased monthly revenue by over 150%
Positive Business Outcome
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