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eSeller World – Amazon Marketing Agency
Introduction:
Reviews play a vital role in building the trust and credibility of an online or offline business. A potential customer would read the reviews of the product to decide, whether he should shop from that brand or not. Not only this, according to Statistic 48% of consumers prefer to shop from brands with 4 or more than 4 star ratings.
This not only helps to bring credibility but also helps to improve local SEO and boost conversions.
Does this mean you need a perfect 5-star rating?
No, you don’t need it as it may seem fishy but you should aim to have above 4 star rating. Most people prefer to buy from brands which have ratings between 4.2 to 4.5 as these seem genuine and authentic.
But there are also customers who buy only from brands which have perfect 5-star ratings. So there’s room for debate here but ideally, you should aim to have more than 4 star rating.
Now you must be thinking, But how can I get them?
We know it seems difficult to do and easier said than done but here are some of the ways through which you can improve your ratings and expand your business:
Ask your customers to share reviews
No no, we are not telling you to buy reviews but ask your customers to share their genuine reviews. Most of the time customers share their reviews when prompted through an email or through messages. You can also set up an automated system like Amazon where customers receive a mail after 3 to 4 days of receiving the product to share their review about their recent purchase. This gives customers time to use the product and also not too late so they forget about it.
If you are not getting the desired response with the first email or message then follow up once again and see if there is anything you can help them with. In most of cases, you will receive a reply when you follow up once because there are chances that people have not used the product yet or have forgotten to drop the review and not because they do not want to share a review.
Reply to all the ratings and reviews
Replying to all the ratings and reviews shows the customers that you have acknowledged the effort they have put in. So reply back to them, It can be as simple as, “Glad you liked your purchase from us, hope to get another other from you soon.”
And if someone has shared a poor rating, then ask them what was something that they didn’t like apologize to them and ask them to contact you for further assistance. Regardless of positive or negative feedback, acknowledge it and see how you can help them in case of a negative response.
Ask for reviews on social media or other marketing channels:
In today’s time social media is a powerful tool and people trust the brands that are active on social media and have a genuine community. And they also buy from the brands they follow. Ask your customers to share an Instagram story sharing their experience using your product. Offer an incentive or discount code to entice them to do so.
This not only helps you increase your ratings or customer reviews but also helps you reach new customers without spending anything on marketing, as people who follow your customer will check out your page and they might buy from you since someone they know has recommended your brand.
How does this review help you as a business owner?
As a business owner, these reviews can help you in multiple ways to expand your business and increase revenue.
Build credibility and trust:These reviews establish your brand as a brand that cares about people and is here to solve a problem. And these are shared by real people who have already used your products and liked them. So there are chances of them buying from you again and recommending your products to their friends and family. Because you are more likely to buy from whom you have liked at least one product.
Improve product: Since you have feedback from the end customer on what they liked and what they didn’t you can improve your product accordingly and see if your customer liked the new changes or not. And this can also help you when you are creating a new product.
Address Issues and provide a satisfactory response: If you receive a negative review and reply to contact your customer support team, there are chances that you will be able to resolve the issue and provide them with a satisfactory answer, so that even if they don’t like the product they have a good experience with the brand and may consider buying from you the next time.
Now, these factors may not directly increase your sales, but all these factors do have an impact on customer experience and repeat others that will affect your sales. So make sure you try to achieve a 4-star plus rating and good reviews from your customers and give them an amazing experience while they are shopping with your brand.
Do you want expert guidance to create a marketing strategy and manage your Amazon account? Then reach out to the most reliable and trusted agency in the field, eSeller World, where we handle everything from managing your account to optimizing your listings and running ads to creating a brand story for you. So that you focus on creating the best product while we take care of generating sales for your product.